Digital Marketing Analyst – Ecommerce and Consumer Marketing Knowledge
GP Batteries, location: Shenzhen
About the Role
As a Digital Marketing Analyst, you will play a crucial role in analyzing marketing and ecommerce platform data, identifying trends, and providing actionable insights to improve GP Batteries digital campaigns and enhance GP brand online presence and sales performance include and not limited in China .
You will be responsible for turning data into stories and strategies that propel GP brand forward in the competitive digital market landscape. You will work closely with the internal marketing and ecommerce teams, external agencies and parties to implement data-driven campaigns and optimize our e-commerce platform for maximum efficiency and effectiveness.
Key Responsibilities
Analytical Insights and Reporting:
● Analyze consumer behavior and preferences to tailor marketing strategies that resonate with the target audience.
● Consolidate competitor activities and new product launches, conduct detailed competitive analysis to identify opportunities and challenges within the China e-commerce landscape.
● Work with different departments, monitor and report on the performance of e-commerce campaign and daily operation, providing actionable insights to stakeholders.
Collaboration and Support:
● Review and analyze e-commerce KPIs, producing monthly reports for management and identifying trends and key insights, recommending and implementing solutions to drive marketing efficiencies and optimization.
Provide support for e-commerce activities as needed, assisting in both offline Media and online Media planning and operation to ensure campaign well delivered.
● Stay abreast of the latest e-commerce trends and technologies to drive innovation and maintain a competitive edge.
Management Responsibilities:
● Manage external ISV agency to ensure adherence to strategic guidelines and oversee responsibilities on campaign or monthly basis.
● Functionally report to the Global Digital Marketing Director, with a dual role for local China e-commerce team.
Qualifications
● Bachelor’s degree in Ecommerce, Marketing, Information System, Statistics, Math, or a related field.
● 2 years or above experience in China e-commerce marketing operation or data analysis in marketing,
● Familiarity with e-commerce platforms, especially on data solution tools (e.g. JD Shangzhi, Tmall Databank, Bytedance Yuntu), digital marketing tools, and analytics software.
● Strong analytical skills and data driven thinking with the ability to interpret complex data and translate it into effective marketing strategies.
● Excellent communication and presentation skills in Mandarin and English, both written and verbal. Cantonese is a plus.
数字营销分析师
关于角色
作为一名数字营销分析师，您将在分析营销和电子商务平台数据，识别趋势，并提供可操作的见解，以改善GP电池的数字活动，提高GP品牌在中国的在线形象和销售业绩方面发挥关键作用。
您将负责将数据转化为故事和策略，推动GP品牌在竞争激烈的数字市场中向前发展。您将与内部营销和电子商务团队、外部机构和各方密切合作，实施数据驱动的活动，并优化我们的电子商务平台，以实现***的效率和效益。
主要职责
分析见解和报告:
1.分析消费者行为和偏好，以定制与目标受众产生共鸣的营销策略。
2.整合竞争对手的活动和新产品发布，进行详细的竞争分析，以识别中国电子商务领域的机遇和挑战。
3.与不同部门合作，监督和报告电子商务活动和日常运营的表现，为利益相关者提供可操作的见解。
协作与支持:
1.审查和分析电子商务kpi，为管理层制作月度报告，识别趋势和关键见解，推荐和实施解决方案，以提高营销效率和优化。
2.根据需要为电商活动提供支持，协助线下媒体和线上媒体的策划和运营，确保活动顺利进行。
3.紧跟最新的电子商务趋势和技术，推动创新，保持竞争优势。
管理职责:
1.管理外部ISV机构，确保遵守战略指导方针，并在活动或月度基础上监督责任。
2.向全球数字营销总监汇报工作，同时担任中国本地电子商务团队的双重角色。
资格
1.电子商务、市场营销、信息系统、统计学、数学等相关专业本科以上学历。
2.2年以上中国电商市场运营经验或市场数据分析经验;
3.熟悉电子商务平台，特别是数据解决工具(如京东尚知、天猫数据库、字节跳动云图)、数字营销工具和分析软件。
4.具有较强的分析能力和数据驱动思维，能够解释复杂的数据并将其转化为有效的营销策略。
5.优秀的中英文书面和口头沟通和表达能力。会说粤语者优先。
6.GP电池业务版块，工作地点：深圳